Moraya Developers

The Problem

Moraya Developers had 10+ completed residential projects and 1,800+ happy clients in Pune, but their digital presence was limited to a basic brochure site that couldn't showcase property details, capture leads effectively, or rank for local search queries.

Their sales team managed enquiries via phone calls and WhatsApp — with no centralised pipeline, no automated follow-up, and no visibility into which marketing channels were generating leads. They needed a digital sales channel that matched the quality of their physical projects.

Constraints

• Sales agents needed to update property listings and add new projects without any developer involvement.

• Lead routing had to beat competitor response times, sub-10-second email delivery to the sales team inbox after form submission.

• Site had to rank for hyperlocal Pune queries ('flats in Baner', 'PCMC apartments') without paid ads.

• Pre-launch workflow: teaser pages with countdown timers had to auto-convert to full property listings on launch day.

• Enquiry pipeline needed full source tracking so the marketing team could see which channels were generating qualified leads.

How Nexolve Built It

A two-portal MERN application, a public property portal for prospective buyers and a private admin CRM for the sales team. Rich property pages with image galleries, Google Maps integration, and instant lead routing to the sales pipeline.

1. 1

   Two-portal MERN architecture

   Public-facing property portal and private admin CRM deployed on Hostinger VPS with Nginx reverse proxy. React frontend for both surfaces, Node.js + Express.js backend powering a shared MongoDB datastore.

2. 2

   Rich property listing pages

   Each property page features image galleries, floor plans, pricing tables, availability status, and embedded Google Maps with GPS coordinates. The admin team updates listings, adds pre-launch projects with countdown timers, and manages media, all from the CRM.

3. 3

   Lead capture with instant routing

   Enquiry forms submit to MongoDB and trigger Nodemailer emails to the Moraya sales team within 10 seconds. Every lead is timestamped, source-tagged, and visible in the admin pipeline for same-day follow-up.

4. 4

   SEO for local property queries

   Google Search Console integration tracks rankings for high-intent queries, 'flats in Baner', 'apartments in Wakad', 'PCMC property', and property pages are server-rendered with structured data for Google rich results.

5. 5

   Pre-launch project workflows

   The admin portal supports pre-launch project pages with countdown timers, interest capture forms, and automatic conversion to full listing pages on launch day, no developer intervention required.

Tech Stack

Outcomes

• Primary digital sales channel for Moraya, all 10+ projects showcased with rich property pages.

• Sub-10-second lead routing, enquiries hit the sales team inbox within seconds of form submission.

• Admin CRM gives the sales team full pipeline visibility, lead source, status, and follow-up tracking.

• Ranking for local property queries in Baner, Wakad, and PCMC via structured data and GSC-tracked SEO.

• Pre-launch workflow lets the sales team go from teaser page to full listing without developer involvement.