GlobeLens Research

About the Project

GlobeLens Research is a Pune-based market research and consulting firm covering 150+ global markets. Nexolve built their platform as a two-portal MERN application in TypeScript, a public-facing report catalogue and a private admin portal for managing the 2,500+ report library, deployed on Vercel for global edge performance. The Node.js + Express.js backend serves structured JSON-LD report metadata for Google rich results and routes enterprise RFP enquiries via Nodemailer. Google Analytics and Google Search Console drive the platform's primary inbound sales engine, with individual research reports ranking for industry-specific queries.

How It Works

1. 1

   The TypeScript monorepo houses the public React report catalogue and the admin portal; the Node.js/Express.js API serves both, with MongoDB storing rich report metadata (industry, geography, methodology, publication date, abstract).

2. 2

   Each report page generates structured JSON-LD schema server-side, enabling Google rich results for specific research reports and driving qualified lead flow from Indian and international enterprise buyers.

3. 3

   The admin portal allows the GlobeLens research team to publish new reports, update pricing, and manage category taxonomies without developer involvement, changes reflect on the public site within seconds.

4. 4

   A custom enterprise lead capture flow walks buyers through a structured RFP form (scope, timeline, budget range); Nodemailer routes submissions to the research team with automatic acknowledgement emails to the buyer.

5. 5

   Google Search Console monitors organic rankings across 150+ market-specific research queries; Google Analytics tracks which industry verticals and geographies drive the highest-intent report page engagement.

Tech Stack